Catalina M. Franco-Cicero, MS, CFP®

Catalina M. Franco-Cicero, MS, CFP®

Partner & Director of Financial Wellness

I serve as Director of Financial Wellness, financial planner and coach at Fiscal Fitness Clubs of America, where we can best be described as the “Weight Watchers” of money. Our main goal is to help people take control of their finances, so they get what they REALLY want from their money! (...and have some fun while doing it!).

As a South American immigrant from Colombia, I  know first hand the challenges of coming to a new country and trying to understand a new financial system. My mom came to the US as a single woman with three children without knowing the language. As the youngest and first to learn English, it quickly became my task to translate all of the bills that came to the house and to guide her through writing checks in English. I even had to speak with financial companies over the phone and translate for her.  At an early age I began to feel the pain, tension and frustration that came from having limited resources and lack of knowledge. This memory propelled me to become very aware of my financial life, and so I decided to make it a personal goal to learn as much as possible about getting ahead both financially and academically, since education truly was my only way of breaking out.

After college, I began my career in fitness and wellness. I then worked at Barry University in the School of Human Performance and Leisure Sciences and trained future leaders in the profession. I also developed and led their Wellness Program. Simultaneously, I owned and lead a successful summer camp business for 16 yrs.  I made a career change in 2011 to pursue my passion in financial planning by enrolling in the CFP coursework to become a CERTIFIED FINANCIAL PLANNER™.

Today, my goal is to pay it forward and make fiduciary financial planning advice and coaching available to underserved individuals and groups by bringing the FUN back into the FUNdamentals of financial planning, while also using my bilingual ability and sensitivity to cultural differences.  Yo hablo Español!

"It's so fun when our club members find a great solution together. One of our clubs discovered they could cut their eating out costs, grocery costs and save time by pre-planning some recipes and getting the store to do the shopping for them."


Areas of Expertise:

  • Bringing FUN back into the FUNdamentals of financial planning
  • Helping different cultures with the American financial system
  • Co-creating possibilities
  • Spanish
  • Coaching YOU to success & being your accountability parner!

Education & Certifications:

  • Barry University, MS, Sports Management
  • Barry University, BS, Physical Education
  • Wellness Council of America (WELCOA), Wellness Faculty Status
  • National Financial Education Instructor

Work Experience:

  • Partner and Director of Financial Wellness, Fiscal Fitness Clubs of America
  • President and Founder, Fiscal Fitness for All
  • President and Founder, Fitness for Kids
  • Paraplanner, Ameriprise Financial
  • Financial Advisor I, Space Coast Credit Union
  • Coordinator of Financial Planning Services, Adam Financial
  • Wellness & Instructional Sport and Recreation Coordinator,

Florida Certified Physical Education Teacher, Zumba, Boot Camp and Step Aerobics Fitness Instructor and Chief Operations Officer of my home!

Leadership and Memberships:

  • Diversity Scholarship Committee Member, FPA
  • Leadership group “To Be… a CFP”, FPA
  • Diversity Committee Member, XYPN
  • Treasurer, Human Resources of Broward County (HRABC)
  • Member, Financial Planning Association (FPA)
  • Member, National Association of Personal Financial Advisors (NAPFA)
  • Member, XY Planning Network
  • FEE-Only Network


  • FPA Diversity Scholarship Winner
  • XYPN Most Enthusiastic Member
  • Ginger E. Current Merit Scholarship
  • Barry University Women’s Rowing Team MVP
  • Physical Education Teacher of the Year – Broward County Schools
  • Physical Education Program of the Year – American Heart Association and Florida Marlins


  • South Florida United States Postal Service: Winning the Financial Planning Game
  • Human Resources of Broward County Annual Conference: Stop Acting Like Benefits are Products
  • Miami-Dade Department of Transportation and Public Works: Tips for Fiscal Fitness
  • Parker Water Sanitation District: Tips for Fiscal Fitness

A great planning tip:

Nike had it right. Just do it!

Why I love what I do:

What I do liberates people from the stress and pressure they feel around their finances. In fact, it goes beyond the person, and (in my dream world) it is social capital that gets passed down to the next generation that empowers them to take control of their finances and gain financial peace.

What brings me joy outside of work:

A butt kicking Zumba class and a good mind bending conversation that stretches my views…sprinkled with paying it forward.

What inspires me:

UN Women’s HeforShe Campaign: Emma Watson’s Inagural Speech

Media Mentions: